
— Aria Solène, Founder
Radically Transparent
Every ingredient, percentage, and supplier—fully transparent. No blends, no marketing fog.

Aria spent a decade as a cosmetic chemist for some of the world's largest beauty houses before walking away. She was tired of the compromises — the synthetic shortcuts, the marketing-led formulas, the disposable luxury.
In 2019, she returned to her grandmother's kitchen in Porto and started again from first principles. No filler ingredients. No claims she couldn't measure. Just the cleanest, most effective moisturiser she could imagine.
That first jar became Velour. Today she still personally signs off on every batch that leaves the Lisbon atelier.
"Skin remembers how you treat it. Be generous."
THE CRAFT
Every jar of Velour passes through eleven sets of hands before it reaches yours. We blend in batches of just 240 jars, never more — small enough to taste-test, large enough to share.

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