OUR STORY

OUR STORY

Thoughtfully made skincare

Thoughtfully made skincare

Velour began with a single question: what if a moisturiser could feel like a ritual, not a routine? Seven years later, that question still guides every formula we craft.

Velour began with a single question: what if a moisturiser could feel like a ritual, not a routine? Seven years later, that question still guides every formula we craft.

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THE VELOUR LINE

THE VELOUR LINE

"We believe great skin is built, not bought. It comes from patience, from honest ingredients, and from the quiet ceremony of caring for yourself every morning, every night, without exception."

"We believe great skin is built, not bought. It comes from patience, from honest ingredients, and from the quiet ceremony of caring for yourself every morning, every night, without exception."

— Aria Solène, Founder

WHAT WE STAND FOR

WHAT WE STAND FOR

Four principles, no exceptions.

Four principles, no exceptions.

Botanical First

Every formula begins with plants — sourced from growers we know by name, processed cold to preserve potency.

Botanical First

Every formula begins with plants — sourced from growers we know by name, processed cold to preserve potency.

Clinically Proven

We test in independent labs and on real skin. If a claim isn't measurable, it doesn't make the bottle.

Clinically Proven

We test in independent labs and on real skin. If a claim isn't measurable, it doesn't make the bottle.

Quietly Made

Small batches, hand-finished in our Lisbon atelier. No shortcuts, no fillers, no compromise.

Quietly Made

Small batches, hand-finished in our Lisbon atelier. No shortcuts, no fillers, no compromise.

Sensorially Rich

Texture, scent and feel are designed with the same rigor as the active ingredients. Skincare should be a pleasure.

Sensorially Rich

Texture, scent and feel are designed with the same rigor as the active ingredients. Skincare should be a pleasure.

Endlessly Refillable

Durable glass jars built to last. Refill pods arrive in home-compostable wrap—no single-use plastic.

Endlessly Refillable

Durable glass jars built to last. Refill pods arrive in home-compostable wrap—no single-use plastic.

Radically Transparent

Every ingredient, percentage, and supplier—fully transparent. No blends, no marketing fog.

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MEET THE FOUNDER

MEET THE FOUNDER

Aria Solène

Aria Solène

Aria spent a decade as a cosmetic chemist for some of the world's largest beauty houses before walking away. She was tired of the compromises — the synthetic shortcuts, the marketing-led formulas, the disposable luxury.

In 2019, she returned to her grandmother's kitchen in Porto and started again from first principles. No filler ingredients. No claims she couldn't measure. Just the cleanest, most effective moisturiser she could imagine.

That first jar became Velour. Today she still personally signs off on every batch that leaves the Lisbon atelier.

"Skin remembers how you treat it. Be generous."

THE CRAFT

Made by hand. Measured by science.

Made by hand. Measured by science.

Every jar of Velour passes through eleven sets of hands before it reaches yours. We blend in batches of just 240 jars, never more — small enough to taste-test, large enough to share.

240

240

Batch size

Batch size

11

11

QC checks

QC checks

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STAY IN TOUCH

STAY IN TOUCH

Join the Velour World

Join the Velour World

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